Guinness Store Las Vegas

A series of Collateral and Branding projects were developed for the Guinness Store Las Vegas to authentically represent the iconic Irish brand in a vibrant, high-traffic retail environment. From bespoke merchandise tags and promotional flyers to in-store signage and environmental graphics, each piece was crafted to honor Guinness’s rich heritage while embracing the bold, energetic spirit of Las Vegas. The branding work extended across various touchpoints, maintaining consistency in tone, typography, and design motifs—seamlessly blending the tradition of Guinness with a contemporary retail experience. The result was a cohesive visual identity that engaged visitors and reinforced brand loyalty.