This summer, our Real Irish Pub in the heart of Las Vegas launched a high-energy marketing campaign designed to tap into the city’s vibrant convention scene and ignite brand awareness among new audiences. By blending authentic Irish charm with the pulse of Vegas, the campaign rolled out targeted promotions, themed events, and digital activations aimed at convention-goers looking for a unique post-conference experience. Strategically timed happy hour specials, branded shuttles from major convention centers, and influencer-hosted whiskey tastings helped drive foot traffic and boost sales. The result was a surge in visibility, increased patronage from out-of-town professionals, and a lively summer season that firmly planted our pub on the map as the go-to spot for a spirited taste of Ireland amidst the neon glow of Las Vegas.